Episode 37: Creating Content for your Yoga Business


Sticky Statements:

  1. Join our secret society of yoga teachers over on Facebook. The conversation is flowing and the connections are priceless. We’ll see you there!
  2. The Sticky Mat Society is on iTunes! Please rate and review us.
  3. Sign up to get notifications of new podcast epis and be a part of our society.

The Show:

Content creation as a marketing strategy for your yoga biz.

#Stickynotes + Weekly Work:

1. Week to week, month to month and even yearly content creation plan
2. The types of content that we create in our businesses
3. The balance between paid and unpaid content promotion
4. The struggle & joy of videos

Laura’s Wise Words:

“Life happens…I’ve been left without content for that week or multiple weeks. And that’s not really effective for running a business that’s sustainable and constantly creating interaction with your clients.”

“A huge part of being intentional and being strategy is recognizing that there are things you really love to do, but they aren’t an appropriate use of your time.”

“When you tell stories, it engages people in your humanity.”

Web | SheOms

Insta | @sheoms

Twitter | @sheoms

A-ha’s from Kate:

“The biggest thing with video is that people need to see you and feel like they are interacting with you.”

“At the beginning of your business, people aren’t asking you questions yet, so the step before that [answering questions as content] is to talk about the things you have strong opinions about.”

“Re-purposing content is a great way of not feeling like you have to constantly re-create the content wheel.”

Web | You & the yoga mat

Insta | @youandtheyogamat

Twitter | @kateconnellyoga

 

Resources:

Epic Blog

Badass Blog Planner

Episode 28: Insta-Growth—Using Instagram to Grow your Yoga Biz

Listen on iTunes.

Sticky Statements:

  1. Join our secret society of yoga teachers over on Facebook. The conversation is flowing and the connections are priceless. We’ll see you there!
  2. The Sticky Mat Society is on iTunes! Please rate and review us.
  3. Sign up to get notifications of new podcast epis and be a part of our society.

The Show:

  • Social Media is a great tool for growing your biz, because it doesn’t cost money, but it does cost TIME.
  • Instagram as a way of creating a “brand” without hiring a designer.
  • The good, the neutral and the possibly unethical of posting your asana on Instagram

Continue reading “Episode 28: Insta-Growth—Using Instagram to Grow your Yoga Biz”

Episode 27: Take Your Teaching Online

Listen on iTunes.

Sticky Statements:

  1. Join our secret society of yoga teachers over on Facebook. The conversation is flowing and the connections are priceless. We’ll see you there!
  2. The Sticky Mat Society is on iTunes! Please rate and review us.
  3. Sign up to get notifications of new podcast epis and be a part of our society.

The Show:

  • Scaling your yoga biz by taking it online
  • Both Kate & Laura took their businesses online
  • How online & in person biz are different
  • Different ways you can offer yoga online

Continue reading “Episode 27: Take Your Teaching Online”

Episode 21: The Corners Of Content Marketing

The Show:

Episode 20: Marketing 101 For Yoga Teachers

Listen on iTunes.

Sticky Statements:

  1. Join our secret society of yoga teachers over on Facebook. The conversation is flowing and the connections are priceless. We’ll see you there!
  2. The Sticky Mat Society is on iTunes! Please rate and review us.
  3. Sign up to get notifications of new podcast epis and be a part of our society.

Continue reading “Episode 20: Marketing 101 For Yoga Teachers”

Episode 009: Diversifying Your Income

Listen on iTunes.

Sticky Statements:

  1. Join our secret society of yoga teachers over on Facebook. The conversation is flowing and the connections are priceless. We’ll see you there!
  2. The Sticky Mat Society is on iTunes! Please rate and review us.
  3. Sign up to get notifications of new podcast epis and be a part of our society.

Continue reading “Episode 009: Diversifying Your Income”