Episode 37: Creating Content for your Yoga Business


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The Show:

Content creation as a marketing strategy for your yoga biz.

#Stickynotes + Weekly Work:

1. Week to week, month to month and even yearly content creation plan
2. The types of content that we create in our businesses
3. The balance between paid and unpaid content promotion
4. The struggle & joy of videos

Laura’s Wise Words:

“Life happens…I’ve been left without content for that week or multiple weeks. And that’s not really effective for running a business that’s sustainable and constantly creating interaction with your clients.”

“A huge part of being intentional and being strategy is recognizing that there are things you really love to do, but they aren’t an appropriate use of your time.”

“When you tell stories, it engages people in your humanity.”

Web | SheOms

Insta | @sheoms

Twitter | @sheoms

A-ha’s from Kate:

“The biggest thing with video is that people need to see you and feel like they are interacting with you.”

“At the beginning of your business, people aren’t asking you questions yet, so the step before that [answering questions as content] is to talk about the things you have strong opinions about.”

“Re-purposing content is a great way of not feeling like you have to constantly re-create the content wheel.”

Web | You & the yoga mat

Insta | @youandtheyogamat

Twitter | @kateconnellyoga

 

Resources:

Epic Blog

Badass Blog Planner

Episode 36: Advanced Asana: Pros, Cons and Questions


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Sticky Statements:

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The Show:

The super exciting, and sometimes super confronting world,  of advanced asana.

#Stickynotes + Weekly Work:

1. The definition of advanced asana varies, we’re talking about postures that require a lot of warm up, preparation and practice.
2. Advanced asana is beautiful, but it does have a downside.
3. The wisdom that comes with practice.
4.

Laura’s Wise Words:

“You can’t know a student’s body entirely for them and sometimes they may not even really know it entirely for themselves.”

“On one hand it can be so inspiring and on the other it can be so intimidating.”

“You can do way more damage than you’re doing good, if you’re obsessively pursuing something.”

Web | SheOms

Insta | @sheoms

Twitter | @sheoms

A-ha’s from Kate:

“What’s advanced is not the same as what’s advanced in another body.”

“Somebody might be able to do an advanced posture…but they may have a really hard time doing an advanced pose like savasana or being able to sit in meditation.”

“How do we help people see that the goal doesn’t always have to be bigger or deeper or more, it can just be.”

Web | You & the yoga mat

Insta | @youandtheyogamat

Twitter | @kateconnellyoga

Episode 31: David Emerson talks Trauma-Sensitive Yoga


Sticky Statements:

  1. Join our secret society of yoga teachers over on Facebook. The conversation is flowing and the connections are priceless. We’ll see you there!
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The Show:

1. David Emerson talks Trauma-Sensitive Yoga

2. The philosophy behind the approach and trainings at The Trauma Center Trauma-Sensitive Yoga

3. Elements all yoga teachers can consider including safe language and awareness

Continue reading “Episode 31: David Emerson talks Trauma-Sensitive Yoga”

Episode 29: Yoga For Athletes, Writing Books, And Fits-All Advice with Sage Rountree

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The Show:

  1. Sage shares her introduction(s) to yoga and the practice benefits that she saw in her pre-natal body and athletic body
  2. We talk about voice, the ‘ven diagram’, and the equation that helped Sage (and us!) get clear
  3. We talk about owning your strengths and jumping into things before you feel ready -> huge a-ha’s lie ahead here!
  4. Write a book on your bucket list? Candid book talk alert! Sage jumps into some frank talk about what she’s learning from pitching books, writing books, and selling books.

Continue reading “Episode 29: Yoga For Athletes, Writing Books, And Fits-All Advice with Sage Rountree”

Episode 28: Insta-Growth—Using Instagram to Grow your Yoga Biz

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Sticky Statements:

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  2. The Sticky Mat Society is on iTunes! Please rate and review us.
  3. Sign up to get notifications of new podcast epis and be a part of our society.

The Show:

  • Social Media is a great tool for growing your biz, because it doesn’t cost money, but it does cost TIME.
  • Instagram as a way of creating a “brand” without hiring a designer.
  • The good, the neutral and the possibly unethical of posting your asana on Instagram

Continue reading “Episode 28: Insta-Growth—Using Instagram to Grow your Yoga Biz”

Episode 27: Take Your Teaching Online

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The Show:

  • Scaling your yoga biz by taking it online
  • Both Kate & Laura took their businesses online
  • How online & in person biz are different
  • Different ways you can offer yoga online

Continue reading “Episode 27: Take Your Teaching Online”

Episode 26: Deciding on Your Next Training

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The Show:

  • How we can learn to, ask Laura says, “manage our energy” when things are coming up for us personally
  • How to gauge your crazy and how to respond as a result
  • The art of sharing and the curse of oversharing
  • How to keep some of your energy on the ‘inside’

Continue reading “Episode 26: Deciding on Your Next Training”

Episode 25: Connecting with Yourself & Your Purpose with Jessica Boylston-Fagonde

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Sticky Statements:

  1. Join our secret society of yoga teachers over on Facebook. The conversation is flowing and the connections are priceless. We’ll see you there!
  2. The Sticky Mat Society is on iTunes! Please rate and review us.
  3. Sign up to get notifications of new podcast epis and be a part of our society.

The Show:

  • Special Guest Jessica Boylston Fagonde talks about connecting with yourself & your purpose
  • Creation & Expression for yoga entrepreneurs
  • Creating from Your Soul & Expressing from Your Heart
  • Making true impact with your students and your clients.

Continue reading “Episode 25: Connecting with Yourself & Your Purpose with Jessica Boylston-Fagonde”

Episode 24: When Life Gets in the Way

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Sticky Statements:

  1. Join our secret society of yoga teachers over on Facebook. The conversation is flowing and the connections are priceless. We’ll see you there!
  2. The Sticky Mat Society is on iTunes! Please rate and review us.
  3. Sign up to get notifications of new podcast epis and be a part of our society.

The Show:

  • How we can learn to, ask Laura says, “manage our energy” when things are coming up for us personally
  • How to gauge your crazy and how to respond as a result
  • The art of sharing and the curse of oversharing
  • How to keep some of your energy on the ‘inside’

Continue reading “Episode 24: When Life Gets in the Way”

Episode 23: To sub or not to sub?

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Sticky Statements:

  1. Join our secret society of yoga teachers over on Facebook. The conversation is flowing and the connections are priceless. We’ll see you there!
  2. The Sticky Mat Society is on iTunes! Please rate and review us.
  3. Sign up to get notifications of new podcast epis and be a part of our society.

The Show:

  • The current state of the subbing situation
  • The formula: do you blend, copycat, or be 1000% you when subbing?
  • That one time Laura + I both subbed for Ashtanga classes
  • The importance of teaching your greatest hits and not pulling new tricks in front of a fresh room

Continue reading “Episode 23: To sub or not to sub?”