Episode 20: Marketing 101 For Yoga Teachers

Listen on iTunes.

Sticky Statements:

  1. Join our secret society of yoga teachers over on Facebook. The conversation is flowing and the connections are priceless. We’ll see you there!
  2. The Sticky Mat Society is on iTunes! Please rate and review us.
  3. Sign up to get notifications of new podcast epis and be a part of our society.

The Show:

  • What content marketing is and why it’s important if you are a local yoga teacher or have/desire an online presence
  • The goals, benefits, and the sensible rules for us spiritual teachers
  • The types of content marketing from social to written/spoken to email marketing (don’t be afraid!)

#Stickynotes + Weekly Work:

1. Consider the examples we gave in terms of content marketing and reflect on which resonates for you and for your students/clients
2. Develop your signatures and infuse them into your marketing, teaching, and conversations
3. Start with a mission to be consistent and deliver value above all else

Laura’s Wise Words:

“People are waiting for perfection before they start. When you are following that school of thought, you tend to wait longer to put things out there.”

Web | SheOms

Insta | @sheoms

Twitter | @sheoms

A-ha’s from Kate:

“It’s important that you are speaking to the right people so that they begin to listen to what you’re saying.”

“Content marketing is anything that you give that is importation based — education or information for your community.”

Web | You & the yoga mat

Insta | @youandtheyogamat

Twitter | @kateconnellyoga

Resources + Links From This Epi:

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