Episode 37: Creating Content for your Yoga Business


Sticky Statements:

  1. Join our secret society of yoga teachers over on Facebook. The conversation is flowing and the connections are priceless. We’ll see you there!
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The Show:

Content creation as a marketing strategy for your yoga biz.

#Stickynotes + Weekly Work:

1. Week to week, month to month and even yearly content creation plan
2. The types of content that we create in our businesses
3. The balance between paid and unpaid content promotion
4. The struggle & joy of videos

Laura’s Wise Words:

“Life happens…I’ve been left without content for that week or multiple weeks. And that’s not really effective for running a business that’s sustainable and constantly creating interaction with your clients.”

“A huge part of being intentional and being strategy is recognizing that there are things you really love to do, but they aren’t an appropriate use of your time.”

“When you tell stories, it engages people in your humanity.”

Web | SheOms

Insta | @sheoms

Twitter | @sheoms

A-ha’s from Kate:

“The biggest thing with video is that people need to see you and feel like they are interacting with you.”

“At the beginning of your business, people aren’t asking you questions yet, so the step before that [answering questions as content] is to talk about the things you have strong opinions about.”

“Re-purposing content is a great way of not feeling like you have to constantly re-create the content wheel.”

Web | You & the yoga mat

Insta | @youandtheyogamat

Twitter | @kateconnellyoga

 

Resources:

Epic Blog

Badass Blog Planner

Episode 36: Advanced Asana: Pros, Cons and Questions


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Sticky Statements:

  1. Join our secret society of yoga teachers over on Facebook. The conversation is flowing and the connections are priceless. We’ll see you there!
  2. The Sticky Mat Society is on iTunes! Please rate and review us.
  3. Sign up to get notifications of new podcast epis and be a part of our society.

The Show:

The super exciting, and sometimes super confronting world,  of advanced asana.

#Stickynotes + Weekly Work:

1. The definition of advanced asana varies, we’re talking about postures that require a lot of warm up, preparation and practice.
2. Advanced asana is beautiful, but it does have a downside.
3. The wisdom that comes with practice.
4.

Laura’s Wise Words:

“You can’t know a student’s body entirely for them and sometimes they may not even really know it entirely for themselves.”

“On one hand it can be so inspiring and on the other it can be so intimidating.”

“You can do way more damage than you’re doing good, if you’re obsessively pursuing something.”

Web | SheOms

Insta | @sheoms

Twitter | @sheoms

A-ha’s from Kate:

“What’s advanced is not the same as what’s advanced in another body.”

“Somebody might be able to do an advanced posture…but they may have a really hard time doing an advanced pose like savasana or being able to sit in meditation.”

“How do we help people see that the goal doesn’t always have to be bigger or deeper or more, it can just be.”

Web | You & the yoga mat

Insta | @youandtheyogamat

Twitter | @kateconnellyoga

Episode 35: A Body Image Conversation

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Sticky Statements:

  1. Join our secret society of yoga teachers over on Facebook. The conversation is flowing and the connections are priceless. We’ll see you there!
  2. The Sticky Mat Society is on iTunes! Please rate and review us.
  3. Sign up to get notifications of new podcast epis and be a part of our society.

The Show:

Welcome to our half ass for the holiday series — short snippet episodes to listen on the go between holiday cheer over hot toddies and arguing with your in-laws. Enjoy!

Laura’s Wise Words:

Web | SheOms

Insta | @sheoms

Twitter | @sheoms

A-ha’s from Kate:

Web | You & the yoga mat

Insta | @youandtheyogamat

Twitter | @kateconnellyoga

Sign up below to get notified when new episodes are released!

Episode 34: 5 Things To Do In 2016

Listen on iTunes.

Sticky Statements:

  1. Join our secret society of yoga teachers over on Facebook. The conversation is flowing and the connections are priceless. We’ll see you there!
  2. The Sticky Mat Society is on iTunes! Please rate and review us.
  3. Sign up to get notifications of new podcast epis and be a part of our society.

The Show:

Welcome to our half ass for the holiday series — short snippet episodes to listen on the go between holiday cheer over hot toddies and arguing with your in-laws. Enjoy!

  1. Be a GOAL getter
  2. Set your values
  3. Up your prices $$$
  4. Review your processes
  5. Plan a vacay (maybe a Sticky Mat Society one?!)

Laura’s Wise Words:

Web | SheOms

Insta | @sheoms

Twitter | @sheoms

 

A-ha’s from Kate:

Web | You & the yoga mat

Insta | @youandtheyogamat

Twitter | @kateconnellyoga

 

Show Notes:

Write It Down, Make It Happen

Post your Half Ass Homework to win a copy of this book as a thanks for being a loyal listener in our Facebook group

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Episode 33: Surviving The Holiday Slowdown

Listen on iTunes.

Sticky Statements:

  1. Join our secret society of yoga teachers over on Facebook. The conversation is flowing and the connections are priceless. We’ll see you there!
  2. The Sticky Mat Society is on iTunes! Please rate and review us.
  3. Sign up to get notifications of new podcast epis and be a part of our society.

The Show:

Welcome to our half ass for the holiday series — short snippet episodes to listen on the go between holiday cheer over hot toddies and arguing with your in-laws. Enjoy!

Laura’s Wise Words:

Web | SheOms

Insta | @sheoms

Twitter | @sheoms

A-ha’s from Kate:

Web | You & the yoga mat

Insta | @youandtheyogamat

Twitter | @kateconnellyoga

 

Sign up below to get notified when new episodes are released!

Episode 32: A Yoga Teacher Walks Into A Bar…

Listen on iTunes.

Sticky Statements:

  1. Join our secret society of yoga teachers over on Facebook. The conversation is flowing and the connections are priceless. We’ll see you there!
  2. The Sticky Mat Society is on iTunes! Please rate and review us.
  3. Sign up to get notifications of new podcast epis and be a part of our society.

The Show:

Welcome to our half ass for the holiday series — short snippet episodes to listen on the go between holiday cheer over hot toddies and arguing with your in-laws. Enjoy!

 

Laura’s Wise Words:

Web | SheOms

Insta | @sheoms

Twitter | @sheoms

 

A-ha’s from Kate:

Web | You & the yoga mat

Insta | @youandtheyogamat

Twitter | @kateconnellyoga

 

Sign up below to get notified when new episodes are released!

Episode 31: David Emerson talks Trauma-Sensitive Yoga


Sticky Statements:

  1. Join our secret society of yoga teachers over on Facebook. The conversation is flowing and the connections are priceless. We’ll see you there!
  2. The Sticky Mat Society is on iTunes! Please rate and review us.
  3. Sign up to get notifications of new podcast epis and be a part of our society.

The Show:

1. David Emerson talks Trauma-Sensitive Yoga

2. The philosophy behind the approach and trainings at The Trauma Center Trauma-Sensitive Yoga

3. Elements all yoga teachers can consider including safe language and awareness

Continue reading “Episode 31: David Emerson talks Trauma-Sensitive Yoga”

Episode 30: Money — Let’s Handle It, Olivia Pope Style

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Listen on iTunes.

Sticky Statements:

  1. Join our secret society of yoga teachers over on Facebook. The conversation is flowing and the connections are priceless. We’ll see you there!
  2. The Sticky Mat Society is on iTunes! Please rate and review us.
  3. Sign up to get notifications of new podcast epis and be a part of our society.

The Show:

1. Self-worth, money, and mindset

2. The outsourcing conversation around $$$ + keeping your books

3. How Laura + Kate ‘check + balance’ their money and keep track of leads

Continue reading “Episode 30: Money — Let’s Handle It, Olivia Pope Style”

Episode 29: Yoga For Athletes, Writing Books, And Fits-All Advice with Sage Rountree

Listen on iTunes.

Sticky Statements:

  1. Join our secret society of yoga teachers over on Facebook. The conversation is flowing and the connections are priceless. We’ll see you there!
  2. The Sticky Mat Society is on iTunes! Please rate and review us.
  3. Sign up to get notifications of new podcast epis and be a part of our society.

The Show:

  1. Sage shares her introduction(s) to yoga and the practice benefits that she saw in her pre-natal body and athletic body
  2. We talk about voice, the ‘ven diagram’, and the equation that helped Sage (and us!) get clear
  3. We talk about owning your strengths and jumping into things before you feel ready -> huge a-ha’s lie ahead here!
  4. Write a book on your bucket list? Candid book talk alert! Sage jumps into some frank talk about what she’s learning from pitching books, writing books, and selling books.

Continue reading “Episode 29: Yoga For Athletes, Writing Books, And Fits-All Advice with Sage Rountree”

Episode 28: Insta-Growth—Using Instagram to Grow your Yoga Biz

Listen on iTunes.

Sticky Statements:

  1. Join our secret society of yoga teachers over on Facebook. The conversation is flowing and the connections are priceless. We’ll see you there!
  2. The Sticky Mat Society is on iTunes! Please rate and review us.
  3. Sign up to get notifications of new podcast epis and be a part of our society.

The Show:

  • Social Media is a great tool for growing your biz, because it doesn’t cost money, but it does cost TIME.
  • Instagram as a way of creating a “brand” without hiring a designer.
  • The good, the neutral and the possibly unethical of posting your asana on Instagram

Continue reading “Episode 28: Insta-Growth—Using Instagram to Grow your Yoga Biz”